Crefacto is personal label promoted by me for catering to various individuals and corporation requirements on creative thinking. Crefacto virtually express club of term "creative" & "factoid" (factor). It's been a while since I initiated the process - for sure leading to unexpected rush. The demand for special attention and personalized services are huge. We saw the label getting fit in the very space - craving for further organized set of approach & activities.

That's where I intend to setup ON, all our existing services will now be a part of it. That leaves Crefacto merely acting as my personal website. All you'll be able to find on this website now, would be summarized information, previous versions of the website and some of my most recent work. At the point all my work would be primarily a part of ON along with the projects that I would execute for lined-up third parties.

Enjoy your stay!

Based in Mumbai (India), Surendra brings in varied experience of more than ten years serving range of business segments. I've been active in creative domain right from the start of my career; performing for print, new & emerging media, offline-online areas with a pinch of audio visuals. I've been constantly involved with the projects of Global / Indian corporate leaders as well as startups spanning across vast business segments. Sectors alike finance, banking, biotechnology, telecom, automotive, construction, technology, education, non-profit organizations, arts & entertainment, & more. has already been successfully served with effective results.

Multi disciplinary and multi skilled creative professional, certified commercial and calligraphy artist from Institute of Media, Fashion and Allied Arts [IMFAA], I bring in self tought technical expertise. I usually keep my pace with adapting newer techniques/tools to deliver the best.

Among all, I have worked on several projects of globally renowned organizations like Pfizer, General Motors, Call Sciences, Yamaha, Applied Biosystems, Roche, AFTRA, IQ Biometrix, DMV CA, BR Films, Star Broadcasting, Zee Turner, Fame Cinemas, Tata, HSBC, IDBI, ICICI, Renoir Group, The Chattergee Group, Akruti Nirman and many more.

Not limited by the mediums or tools, love to follow the traditional approch of pen and paper. Implementaion on whatever medium obvisouly is accompanied by my robust and ongoing research. I usually follow result oriented and time saving approach towards troubleshooting at various levels. To race with international services, I refer to tons of international web logs, online/offline publications, audio/visuals every part of the day.

Proven results in working on short deadlines as well as handling multiple projects simultaneously. It get's absolutely mandate to follow quick approach to getting the work done with qualitative aspect. Key projects had been DocAssistant (now ADS DocAssistant) application that's designed using Microsoft Infopath, the tablet PC application design & development environment. Successfully executed first ever DVD based game using Apple DVD Studio Pro. Human face manipulation tool interface design that's being used by popular series America's Most Wanted.

We see the world growing larger and larger and larger. Why not, breaking into new grounds isn't that we call development?

User interface and it's experience is un deniable part of futuristic development. Be it whatever media - mobile, web or an instance of your television interface. As we get going, we come across more and more unseen problems. This needs no introduction that solving user experience problems across stages is key to success.

Interactive platform is already and will be major breakthrough in time to come. It would be impossible to underestimate the power of efficient interaction. I love solving complex user interface issues that directly or indirectly relates to user experience of any given product or service. In addition, already proven regulars like branding and synergizing entire business communication process with single language is already part of the kitty.

I enjoy working with/for international corporations and their projects. Always look forward to work with multinational clients/concerns and adapt their simple yet efficient working process. Always looking forward to work on challenging & unseen projects and spread universal test of creativity.

You may need me, so do I.
Pictured below are the ways you can reach me.

direct line
+91.9820090489

VOIP/IM
Skypeme: schaurasiya
MSN Live: schaurasiya [at] hotmail.com
Yahoo: schaurasiya [at] yahoo.com

netmeeting
Use schaurasiya [at] hotmail.com to schedule web based meeting.

e-mail
inbox [at] crefacto.com

snail mail
Drop us a note at inbox [at] crefacto.com and we shall revert to you with details.

As usual, am into several stuff. Learning all over as regular.

And by now, you have already recovered that apart from being behind CreFacto a non registered design lable, have ventured into ON, a quality concerned design studio. Definitely tiny at the moment but sure to grow! All I would say that I'm concretizing all my hopes.

Working on some very cool hand picked projects and serving all clients best.

What's more? Helping a few old friends putting up few backbones for the creative industry, that's planned to go age of dead. I am supporting these initiatives with core of my heart and best bites of my skills. May the future has best for all of us.

Stay tuned for more that excites me to write back.

That's not all! For a while, I am -
Hooked to - Flickr
Inspired by - Diggs
Reading - Whoops, running out for time to read
Seeing - The Inspector Lynley Mysteries
listening to - Deepeche Mode
Done with - Born to rule
Expecting - Something unexpected